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基于深度学习的海上风电项目造价管控与营销管理关联影响分析

Deep Learning-Based Analysis of the Correlation Between Cost Control and Marketing Management in Offshore Wind Power Projects

  • 摘要: 海上风电作为能源转型的重要支撑,其造价管控与营销管理直接影响项目的经济效益与市场竞争力,而传统方法难以揭示二者之间的复杂耦合与动态反馈机制。为此,基于深度学习对海上风电项目造价管控与营销管理之间的关联影响展开了研究。构建造价-营销关联影响模型,利用非线性特征提取、跨域权重分配和稳健目标优化方法,对造价偏差演化与营销定价响应进行系统分析。基于某实际海上风电场历史数据进行试点测试,结果表明所提方法在预测精度和稳健性方面具有显著优势,能为海上风电项目的投资决策、风险控制和营销策略优化提供理论参考。

     

    Abstract: As a key pillar of energy transition, offshore wind power relies heavily on cost control and marketing management, both of which directly affect project profitability and competitiveness. However, traditional approaches fail to capture their complex coupling and dynamic feedback mechanisms. To address this gap, this study employs deep learning to investigate the correlation between cost control and marketing management in offshore wind projects. A cost-marketing correlation model is constructed, integrating nonlinear feature extraction, cross-domain weight allocation, and robust objective optimization to systematically analyze cost deviation evolution and pricing response. Using historical data from an actual offshore wind farm as a pilot test, results demonstrate that the proposed method significantly improves predictive accuracy and robustness, thereby providing theoretical reference for investment decision-making, risk management, and marketing strategy optimization in offshore wind projects.

     

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